Bibliograph

Worth every penny, build a business that thrills your customers and still charge what you're worth, Sarah Petty [and] Erin Verbeck

Type

Label

Worth every penny, build a business that thrills your customers and still charge what you're worth, Sarah Petty [and] Erin Verbeck

Language

eng

Bibliography note

Includes bibliographical references

Index

no index present

Literary Form

non fiction

Main title

Worth every penny

Nature of contents

bibliography

Oclc number

755703856

Responsibility statement

Sarah Petty [and] Erin Verbeck

Sub title

build a business that thrills your customers and still charge what you're worth

Summary

A revelation for small business owners: creating a profitable business is possible without getting into a slash-and-burn price war with your competitors. Petty and Verbeck inspire you to live your passion and pass your enthusiasm on to your customers, without succumbing to the pressure to discount

Table Of Contents

Boutique is a business model, not a gift shop -- Branding -- Products, services, and the customer experience -- Price -- Marketing & selling -- Conclusion: You can be worth every penny -- Epilogue: For those who haven't done it yet

Classification